原帖由 yincantcook 于 2009-4-13 10:01 发表
Likert scales may be subject to distortion from several causes. Respondents may avoid using extreme response categories (central tendency bias); agree with statements as presented (acquiescence bias); or try to portray themselves or their organization in a more favorable light (social desirability bias).Designing a scale with balanced keying (an equal number of positive andnegative statements) can obviate the problem of acquiescence bias,since acquiescence on positively keyed items will balance acquiescenceon negatively keyed items, but central tendency and social desirabilityare somewhat more problematic